London Fashion Week Day 1

First day, nervous was an understatement! I arrived an hour early at Somerset House and decided that I'd rather stand in the cold and RAIN watching everyone arrive in their private cars with blacked out windows, the thought of missing something or someone was definitely a fear I had.

I know it look miserable... anyway I finally got inside and collected my designer showroom pass!

So my job is simple, buyers and press from all over the world come to see Finlay&Co's glasses stand and I was there to answer their questions and queries. The press I spoke to ranged from Vogue Italia, to a Vancouver based magazine, to Elle UK and The Herald. Its pretty nerve wracking but once you've got the first few out the way it becomes pretty natural and easy.

Yesterday was an exciting day for the brand anyway as they launched their brand new website and their new sunglasses ranges, you really need to take a look, www.finlayandco.com

 

 

(blogger doesn't seem to want to change the size of these photos.....)

Every so often I'd take a break and have a peak at everyone queuing for shows under their umbrellas, holding their Prada bags close to save them from the rain, posing for photos.

It was a long and hard first day but meeting all the different people was an amazing experience!

When I was done for the day I went to Shoreditch for dinner at The Drunken Monkey, such amazing Chinese food, and loads of dim sun!! We then went on to a Mexican bar which I have to say was a hidden gem, from the outside it looked like a simple sophisticated bar, inside... was mayhem there was so much colour different rooms with different features, one contained a caravan cut in half that you could sit in and have drinks!

Ax

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First Thoughts on Autumn/Winter Campaigns

One of my favourite things about the start of August is receiving my Vogue and Elle magazines through the post. The September issue is always so exciting, when you get the first view of all the new campaigns..

A few that caught my eye are,

Fendi

Cara features in quite a few of my favourite adverts, which is no surprise seen as she was in about 5 adverts in my Vogue magazine. I love the power of this shot and her as she stands over the cities below .

DOLCE & GABBANA

Since 2012 Dolce & Gabbana have had a reoccurring theme in their campaigns. This theme was started in Spring/Summer 2012 and was simply called 'Italian Family' its proven so popular they have continued it through all their campaigns since. I love the idea as its different and instead of a pose it looks natural.

TOM FORD 

I loved this advert! Simply because it caught my eye and stood out from the majority of other adverts in the magazine. The animal print and over sized glasses make it simple yet fun.

Saint Laurent

This is so simple and elegant, I love choice the black and white and think the overall image is striking!

Mulberry

Yet again Cara looks outstanding in this shoot for Mulberry. I think the owls make the shoot as its such as odd animal choice that it makes you look at the photos and draws your attention to Cara's arm which holds the product being advertised.

Givenchy

Finally I loved this photo of Amanda Seyfried for Givenchy, since hearing she was the new face for the brand I have been intrigued to see the outcome of the shoots and they haven't let us down! Also I love that the clothing features Disney characters in such an alternative way!

Ax